Blog

GOOD ADMINISTRATION WILL SAVE YOU TIME

Wouldn’t it be wonderful to have a simple administration system, where you can find what you are looking for in an instant? I always thought of myself as an organised person, however, in my working life, I had the pleasure of meeting some amazing office administrators I came to admire. The truth is that effective…

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WHAT’S THE BEST TIME TO POST ON FACEBOOK?

Lately Facebook has been under heavy scrutiny over its use of user data due to the Cambridge Analytica data leak scandal. According to Facebook’s CEO Mark Zuckerberg, there are currently 15,000 people working on Facebook’s security and reviewing content. By the end of 2018 he aims to have 20,000 people focusing on making our Facebook…

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HOW TO ATTRACT THE LARGEST CONSUMER GROUP?

Hello, and welcome to another captivating article. Have you ever wondered how to attract more customers? While lecturing business start-ups as well as working closely with established organisations, I realised that the one very important part of business growth – a digital marketing plan – was missing across the board. Specifically, the micro and small…

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ILONA SOLINSKA – KEYNOTE SPEAKER & WRITER

Hello, and welcome to another weekly article. This week I would like to introduce you to my new endeavour as a Keynote Speaker and Writer. As a Business Growth Strategist and Educator, I am surprised of how many Micro and Small business owners are not aware of what the Fourth Industrial Revolution is and how…

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DON’T BECOME A CASUALTY OF THE 4IR

Hello, and welcome to another educational weekly article. This week I would like to focus on Micro/Small businesses in the Fourth Industrial Revolution (4IR). This new industrial revolution is due to emerging technology breakthroughs in fields such as artificial intelligence, robotics, quantum computing and nanotechnology. We are in fact at the beginning of a revolution…

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IP ON AI-CREATED INVENTIONS

Hello and welcome to another captivating weekly article. This week I would like to focus on the topic of Intellectual Property on Artificial Intelligence. Since we have entered the Fourth Industrial Revolution, the speed in which Artificial Intelligence is evolving created a new disruption in the field of Intellectual Property. Nowadays you will find Artificial…

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IS THIS THE END OF THE 8-HOUR WORK DAY?

Hello and welcome to another inspiring weekly article. This week I would like to share my thoughts on the 8-hour workday. Since I have entered the workforce, the 8-hour workday was the norm. I have often wondered about the origin of the 8-hour workday. During my research on the subject, I discovered that approximately 200…

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STARTUP: AUSTRALIA VS GLOBAL

Hello and welcome to another informative weekly article! This week the topic is ‘start-ups’. I found this topic specifically interesting because I was able to observe that people have a different idea of what a start-up business is. Over the decades that I have mentored and worked closely with many different ‘start-ups’ here in Australia as…

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THE FEAR OF THE FOURTH INDUSTRIAL REVOLUTION

We have entered the Fourth Industrial Revolution (4IR), which will over time change the way we think, work, and communicate. The Internet of Things and robotics are already part of our daily lives.  Robots with artificial intelligence are slowly taking over labour jobs, which leads to job losses for thousands of workers. If you are not…

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THE BIG CHANGE IN MARKETING

You will be amazed by how many people still believe that Marketing is your weekly local paper advertisement to attract new clients. This week I would like to focus again on the future of Marketing in the Fourth Industrial Revolution. Marketing is one of the industries that will change dramatically in the future and due…

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