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Over the past couple of months, I was asked about the importance of digital marketing by my clients and students. Most business owners are aware of the benefit of digital marketing but not everybody fully understands the power it has to grow a business. To help fill in the gaps, I have created a 4 Part mini-series on the Importance of Digital Marketing. Today we will look into Part 3 – What is Search Engine Optimisation?

To summarise, Search Engine Optimisation also called SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve ranking, drive traffic, and increased awareness in search engines.

People searching every day for billions of subjects. Google alone processes 3.5 billion search queries each day. SEO helps to put your business in front of the people. This is very important for two main reasons.

The first important reason is to ensure your product or service shows first in the search engine when customers/clients search to buy. This is important because 95% of people stay on page 1 of their internet search. SEO is the purest form of direct marketing. People search and your business shows on page one.

The second important reason is that it will provide you with the opportunity to answer your customers questions. Many people research their products or services before they buy something. They want to know about quality, prices and various options. They also want to know how other people review your products or services. Why not get those answers from you?

Simply having a website and selling a good product or service is not enough to be seen in the search engine results by potential customers or clients. That’s were a good SEO comes in. A solid SEO strategy can take your business from page 200 to page 1, which in return increased your changes to sell your products/services and grow your business.

I hope this article will give you some general business growth inspiration but if you need assistance, just give us a call.

Synergy Consulting Australia provides a large range of business consulting services which includes 4IR, Legal, Accounting, Marketing, Project Management, Migration services and many more tailored business solutions. This also includes full market research and feasibility report before investing. www.synergyaustralia.com.au

Synergy Consulting Australia is led by Ilona Solinska. Ilona has over 19 years of international business consulting experience.  She is a successful Business Growth Strategist, Educator, Keynote speaker, and Writer. Ilona has coached hundreds of businesses in the area of Marketing, Finance, Legal, Compliance, Operation, Change & Project Management and is a highly sought-after presenter on a wide variety of business topics.