Congratulations! You are operating an established company. It is time to take your business to the next level but where to start?
Lets start with branding as it is one of the most important things you can do to get more exposure. While your business is known, you need to build up a reputation which becomes a household name.
When people are unsure of a company name they’ve heard, rarely do they go to the phone book anymore. The main source of information now is searching for the company’s online presence. If a company doesn’t have a presence, or show no activity on social media or worse, their website is outdated; customers will not engage with that business.
The key is to establish a strong online branding. Online branding is a way to get more exposure for your products/services on all levels of online marketing, especially with search engines and on social media.
Here are some handy tips on how to build your online branding:
- Make it ridiculously easy for your customers to purchase your product or service
As a consumer myself, I am getting frustrated by long and difficult ways to make me purchase a product or service. During the long process, I am losing faith in the company and often opt out of the purchasing process. A lot of customers are impulse driven, which means you will require a very simple and quick way for somebody to purchase your product. Simplicity is the key to success!
- Know your numbers
If you don’t know, how much it costs you to generate leads and sales, you will crash and burn. That’s where cost-per-lead (CPL) comes in. You need to know how much it costs to generate every form of lead, from email submits to phone calls.
- Seek out media exposure
Getting yourself and your brand out there is crucial if you want to scale. There are plenty of opportunities to score free media exposure if you are willing to put in a little work.
- Understand where you sit in the market and innovate
Research your competitors to discover where your business sits in terms of price and offerings. Learn about the type of customer that is most likely to find value in your product and tailor your marketing to appeal to that specific group.
- Maintain a consistent social media branding
Social media is such a powerful branding tool, and it’s important that you think about the big picture when establishing social accounts for your business. Using the same handle on every platform makes it easy for your customers to connect with you across all of the channels they are active on.
- Cross Promote
You should also be cross-promoting your social media accounts in an effort to get your audience connected on as many platforms as possible. Someone following your brand on Twitter might not be connected on Facebook, which could be his or her preferred social network. A simple “Make sure to connect with us on Facebook” tweet could get people to like your Facebook.
- Keep the search engines happy
Google is one of the leading search engines and due to that, businesses should be optimising their websites to cater for their search requirements. Search engines love superb textual content along with captivating images and videos, all which attracts new traffic.
- Set up email automation
Every type of business can use email automation. Information products can capture an email address and automatically market to that prospect. Email automation operates 24/7 and can convert sales while you are sleeping.
Is your business utilising the latest online branding techniques? Let Synergy Consulting Australia assist you with all your business growth requirements.
Synergy Consulting Australia provides a large range of business consulting services which includes Legal, Accounting, Marketing, Project Management, Migration services and many more tailored business solutions. This also includes a full market research and feasibility report before investing. www.synergyaustralia.com.au
Synergy Consulting Australia is led by Ilona Solinska. Ilona has over 15 years’ national and international business consulting experience. She has coached hundreds of businesses in the area of Marketing, Finance, Legal, Compliance, Operation, Change & Project Management and is a highly sought-after presenter on a wide variety of business topics.