Over the past couple of months, I was asked about the importance of digital marketing by my clients and students. Most business owners are aware of the benefit of digital marketing but not everybody fully understands the power it has to grow a business. To help fill in the gaps, I have created a 4…
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Over the past couple of months, I was asked about the importance of digital marketing by my clients and students. Most business owners are aware of the benefit of digital marketing but not everybody fully understands the power it has to grow a business. To help fill in the gaps, I have created a 4…
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Successful businesses spend a large portion of their marketing campaigns on digital platforms to reach their target market. Why is digital marketing such an important part in operating a successful business? It is mainly because digital marketing is the preferred communication platform of Millennials, which have now the biggest purchasing power in the world. First,…
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Every entrepreneur wants to create a profitable business. It doesn’t matter if the business is a micro, small, or medium size business. Unfortunately, a lot of business owners spend most of their time working in their business instead of on their business. Nowadays businesses battle with strong competition, which requires a smart and streamlined operational process…
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I am surprised of how many of my Small Business students underestimate the power of Social Media. Especially now that we have entered the 4IR and customer/client communication via various web and social media platforms is the most preferred way of consumers. This is specifically important for Micro/Small businesses which rely heavily on social media…
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If you have following me for a while, you will know that I am passionate about helping Micro/Small businesses grow. So, what’s my love affair with Micro/Small Businesses? Over the past 20 years I have consulted hundreds of Micro/Small Business owners, which gave me a very good insight into the vulnerable position of those entrepreneurs….
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Congratulations! You are operating a Micro/Small business and you are ready to take your business to the next level but where to start? Lets have a closer look at branding. The aim is to make your branding a household name with a good reputation. To achieve that, we first have to analyse who are our…
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Not long ago I had the pleasure of consulting a typical Micro business. I was approached as it become very difficult for the business owner to get new clients. The owner worked nearly 7 days on and in the business, but without any success. To grow a business in today’s challenging 4IR economy, one needs…
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Wouldn’t it be wonderful to have a simple administration system, where you can find what you are looking for in an instant? I always thought of myself as an organised person, however, in my working life, I had the pleasure of meeting some amazing office administrators I came to admire. The truth is that effective…
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Lately Facebook has been under heavy scrutiny over its use of user data due to the Cambridge Analytica data leak scandal. According to Facebook’s CEO Mark Zuckerberg, there are currently 15,000 people working on Facebook’s security and reviewing content. By the end of 2018 he aims to have 20,000 people focusing on making our Facebook…
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