Over the past couple of months, I was asked about the importance of digital marketing by my clients and students. Most business owners are aware of the benefit of digital marketing but not everybody fully understands the power it has to grow a business. To help fill in the gaps, I have created a 4…
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Successful businesses spend a large portion of their marketing campaigns on digital platforms to reach their target market. Why is digital marketing such an important part in operating a successful business? It is mainly because digital marketing is the preferred communication platform of Millennials, which have now the biggest purchasing power in the world. First,…
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Every entrepreneur wants to create a profitable business. It doesn’t matter if the business is a micro, small, or medium size business. Unfortunately, a lot of business owners spend most of their time working in their business instead of on their business. Nowadays businesses battle with strong competition, which requires a smart and streamlined operational process…
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Wouldn’t it be wonderful to have a simple administration system, where you can find what you are looking for in an instant? I always thought of myself as an organised person, however, in my working life, I had the pleasure of meeting some amazing office administrators I came to admire. The truth is that effective…
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Lately Facebook has been under heavy scrutiny over its use of user data due to the Cambridge Analytica data leak scandal. According to Facebook’s CEO Mark Zuckerberg, there are currently 15,000 people working on Facebook’s security and reviewing content. By the end of 2018 he aims to have 20,000 people focusing on making our Facebook…
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Hello, and welcome to another captivating article. Have you ever wondered how to attract more customers? While lecturing business start-ups as well as working closely with established organisations, I realised that the one very important part of business growth – a digital marketing plan – was missing across the board. Specifically, the micro and small…
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Hello, and welcome to another weekly article. This week I would like to introduce you to my new endeavour as a Keynote Speaker and Writer. As a Business Growth Strategist and Educator, I am surprised of how many Micro and Small business owners are not aware of what the Fourth Industrial Revolution is and how…
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Hello, and welcome to another educational weekly article. This week I would like to focus on Micro/Small businesses in the Fourth Industrial Revolution (4IR). This new industrial revolution is due to emerging technology breakthroughs in fields such as artificial intelligence, robotics, quantum computing and nanotechnology. We are in fact at the beginning of a revolution…
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Hello and welcome to another captivating weekly article. This week I would like to focus on the topic of Intellectual Property on Artificial Intelligence. Since we have entered the Fourth Industrial Revolution, the speed in which Artificial Intelligence is evolving created a new disruption in the field of Intellectual Property. Nowadays you will find Artificial…
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Hello and welcome to another inspiring weekly article. This week I would like to share my thoughts on the 8-hour workday. Since I have entered the workforce, the 8-hour workday was the norm. I have often wondered about the origin of the 8-hour workday. During my research on the subject, I discovered that approximately 200…
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