Hello, and welcome to another captivating article. Have you ever wondered how to attract more customers? While lecturing business start-ups as well as working closely with established organisations, I realised that the one very important part of business growth – a digital marketing plan – was missing across the board. Specifically, the micro and small…
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Hello, and welcome to another weekly article. This week I would like to introduce you to my new endeavour as a Keynote Speaker and Writer. As a Business Growth Strategist and Educator, I am surprised of how many Micro and Small business owners are not aware of what the Fourth Industrial Revolution is and how…
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Hello, and welcome to another educational weekly article. This week I would like to focus on Micro/Small businesses in the Fourth Industrial Revolution (4IR). This new industrial revolution is due to emerging technology breakthroughs in fields such as artificial intelligence, robotics, quantum computing and nanotechnology. We are in fact at the beginning of a revolution…
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Hello and welcome to another captivating weekly article. This week I would like to focus on the topic of Intellectual Property on Artificial Intelligence. Since we have entered the Fourth Industrial Revolution, the speed in which Artificial Intelligence is evolving created a new disruption in the field of Intellectual Property. Nowadays you will find Artificial…
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Hello and welcome to another inspiring weekly article. This week I would like to share my thoughts on the 8-hour workday. Since I have entered the workforce, the 8-hour workday was the norm. I have often wondered about the origin of the 8-hour workday. During my research on the subject, I discovered that approximately 200…
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Hello and welcome to another informative weekly article! This week the topic is ‘start-ups’. I found this topic specifically interesting because I was able to observe that people have a different idea of what a start-up business is. Over the decades that I have mentored and worked closely with many different ‘start-ups’ here in Australia as…
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We have entered the Fourth Industrial Revolution (4IR), which will over time change the way we think, work, and communicate. The Internet of Things and robotics are already part of our daily lives. Robots with artificial intelligence are slowly taking over labour jobs, which leads to job losses for thousands of workers. If you are not…
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You will be amazed by how many people still believe that Marketing is your weekly local paper advertisement to attract new clients. This week I would like to focus again on the future of Marketing in the Fourth Industrial Revolution. Marketing is one of the industries that will change dramatically in the future and due…
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Welcome to another captivating weekly article. This week I would like to introduce to you the new employee of the future. Can you imagine a working week where you are not bound to the usual Monday – Friday, 9am – 5pm routine? You are seen as a valuable team member without spending time in an…
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Let’s face it, we all have a fear of change. This is a very healthy and normal part of being human. Fear in its self is a natural alert signal to inform us that something has changed. It is usually an internal warning sign of danger; which helped us, humans, to survive. Humans have an…
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